TAILORING ENGINEERING AND CUTTING-EDGE TECHNOLOGIES
FOR 360° WELL-BEING AND COMFORT
Cutting-edge sportswear, multi-sport collections designed through innovation, microfibers and hi-tech fabrics that provide comfort in any place and time, advanced technical clothing that enhances breathability, thermal well-being, and freedom of movement in all weather conditions.

INNOVATION ON THE SKIN
We have chosen the best technological partners to create technical sports collections that meet your needs, ensuring waterproof, antistatic, and antibacterial performance without sacrificing lightness, fit, and safety. Padding designed with 3M Thinsulate to enhance comfort, breathability, and thermal well-being, always.
HBS and AVS
UNMATCHED COMFORT
Patented technologies that open and close to regulate breathability and comfort, innovation that preserves thermal insulation to keep you comfortable from –30° to +30°, technicality that provides well-being regardless of temperature fluctuations. From perceived -30°C to +30°C, the body remains at the same temperature thanks to the exclusive patent of the HBS – High Breathable System insulation and the AVS – Air Vent System, by Hyra.


INNOVATION ON THE SKIN
We have chosen the best technological partners to create technical sports collections that meet your needs, ensuring waterproof, antistatic, and antibacterial performance without sacrificing lightness, fit, and safety. Padding designed with 3M Thinsulate to enhance comfort, breathability, and thermal well-being, always.

HBS and AVS
UNMATCHED COMFORT
Patented technologies that open and close to regulate breathability and comfort, innovation that preserves thermal insulation to keep you comfortable from –30° to +30°, technicality that provides well-being regardless of temperature fluctuations. From perceived -30°C to +30°C, the body remains at the same temperature thanks to the exclusive patent of the HBS – High Breathable System insulation and the AVS – Air Vent System, by Hyra.
SAFETY
IN EVERY SENSE
Safety in terms of waterproofness and constant skin comfort, safety that withstands temperature fluctuations, safety in case of danger or severe weather events, safety and performance with anti-static and antibacterial properties, safety in every sense.
TECHNOLOGY THAT PROTECTS
Collections with an innovative DNA characterized by functionality that activates in case of danger. In case of avalanche or risky weather events, in case of accidents or bad weather. The sensory Recco technology installed inside Hyra garments sends distress signals so that anyone can receive immediate rescue.
FIT
SPORT AND STYLE TOGETHER
Premium hi-tech fabrics with advanced stretch designed for elegance, unconventional elasticity and lightness, high-functionality fit for performance. Technologically advanced fibers that protect with style, enhancing freedom of movement and well-being.

WARMTH, BREATHABILITY, SOFTNESS
The Vivo – Teknica technology we employ for our garments is the most breathable insulator on the market. Thanks to a mix of shaped and recycled fibers, it ensures skiers the maximum safety, warmth, and comfort even on the coldest days. It is designed to feature a series of small strategic holes within the insulator. These allow moisture to quickly exit the body and retain air. This way, the breathability of the garments improves without compromising thermal performance. Made with 93% recycled fibers from plastic bottles, the structure of Vivo provides excellent comfort, giving any garment a unique quality.